lunduniversity.lu.se

Department of Business Administration

Lund University School of Economics and Management

Marketing

The marketing programme consists of about 25 researchers and PhD students. One important research area for the group is studies of branding and brand management from different perspectives. Substantial interest is also devoted to inter-firm relationships between retailers, distributors and manufacturers, and to international marketing aspects involving research on, for instance, new market entry and networking.

Consumer studies, market-driven innovation and retailing are also areas where the group conducts substantial research. The marketing group cooperates closely with the Swedish food and retail sector and also in interdisciplinary research with other faculties.

Substantial interest is devoted to inter-firm relationships between retailers, distributors and manufacturers, and to international marketing aspects involving research on, for instance, new market entry and international alliances.

Our research covers areas such as:

  • Brand Studies
  • Consumer Studies
  • Market-driven Innovation
  • Retail Studies
  • Sustainability Studies

Read more via the links below.

Faculty

Deputy Head of Department,
research area Marketing

Johan Anselmsson

Professors
Johan Anselmsson
Ulf Elg
Ulf Johansson

Professor Emeritus
Magnus Lagnevik

Associate professors
Jens Hultman
Magnus Nilsson
Tommy Shih
Peter Svensson
Veronika Tarnovskaya
Sofia Ulver
Mats Urde

Senior lecturers
Jon Bertilsson
Anette Cerne
Clara Gustafsson
Andrea Lucarelli
Frans Melin
Burak Tunca

Associate senior lecturer
Johan Jansson

Adjunct professor
Michael Björn

Postdocs
Javier Cenamor
Christian Koch

Doctoral students
Karin Alm
Oskar Christensson
Carys Egan-Wyer
Phil Flores
Johan Gromark
Marcus Klasson
Lisa Källström
Janina Schaumann
Johan Schlasberg
Hossain Shahriar
Francisco Valencia
Axel Welinder
Jörgen Wettbo

Lecturers
Lars Carlman
Roger Ström

Guest professor
Fleura Bardhi, Cass Business School

Guest researcher
Timothy Hallett, Indiana University Bloomington
Dannie Kjeldgaard, University of Southern Denmark